Case Study
Greening fintech
Client: Sugi
Services: Ongoing communications counsel, PR strategy and function, thought leadership strategy and function, partner marketing, awards.
The Brief: Green fintech Sugi wanted communications support to help raise awareness of their app which allows investors to check how climate friendly their investments are. The communications needed to build Sugi's credibility amongst consumers and investors, raise the profile of their founder and demonstrate the company's growth and momentum for prospective B2B clients.
The Result: 90+ pieces of coverage in 12 months, including tier one titles such as Reuters, Financial Times, Business Insider, The Guardian, AltFi, the i paper and Good with Money. Feedback from the client is that PR is directly generating business leads.
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Won 3 awards within first year of launching.
Invited to participate in numerous top tier speaking engagements.